Cases - Lala Deheinzelin

NATURA MUSICAL (Brazil)

After 15 years of great success, supporting numerous projects and artists, in 2017 Natura Musical felt the need to renew its models and expand the relationship with its audience.
Our advisory service was sought to support process innovation on two fronts:
1. In the repositioning of the Natura Musical brand and
2. In reformulating the application process for the artist support program, including creative hubs and hybrid programs from Brazilian music producers.
Our Solutions Design, which is based on 4D Fluxonomy, combined training, collaborative solutions prototyping and leadership advice, simplifying some results.
Beatriz Moraes Araújo’s (the brand’s Institutional Marketing Management manager in 2017) testimony confirms that the new, more dynamic application process generated qualitative innovation results throughout the entire process of planning and executing the program, which include repositioning its purpose and Communication.

SESC RIO GRANDE DO SUL (Brazil)

In 2018, Sesc RS needed to rethink its strategy and its design for the future, as it had already gone through several consultancies that mapped WHAT needed to be done, without, however, having arrived at how to put the what into practice and implement it.
The “HOWS” were finally revealed with the application of 4D Fluxonomy, in a short process combining training, leadership advice and solution prototyping.
As reported by SESC executives at the time, João Paulo Gonçalves (coordinator in the area of Planning and Quality Advisory) and Adriane Moraes (facilitator in the areas of strategy, innovation, quality, information technology and sustainability), the first MPVs have already revealed possibilities of increasing productivity in over 40% of the processes, including the simplification of purchasing and contracting procedures and the modification of internal communication flows.

GLOOB CHANNEL (Brazil)

Our role in this process included intensive training in futuring and new economies, advice and prototyping solutions aimed at raising awareness and connecting with children.
The 4D vision guided the language and communication adopted by the channel in the JUNTAÊ campaign, which not only mobilized the public, but also transformed the professionals involved in its creation, as reported by marketing professional and Juntaê agent, MARIANA HOCHLEITNER.
Learn more: https://juntaegloob.com.br/

T.E.R.R.A.

A social business based on 4D Fluxonomy, which acts on three fronts:
Casa TERRA: a physical platform, where entrepreneurs interact and share workspaces, in a horizontal management model and applied 4D Fluxonomy lab, that has its own cryptocurrency, which is the foundation of the project of strengthening the local economy and raising awareness in the production chain.
THE SOCIAL FUND: which remunerates in social cryptocurrency those who work for the T.E.R.R.A. ecosystem, strengthening the local economy.
And Regenera T.E.R.R.A: the intelligence that seeks sustainable solutions beyond the walls of Casa TERRA.
Each project developed with TERRA generates income for the entrepreneur and for T.E.R.R.A., fueling the Social Fund and creating a virtuous circle of prosperity in the network.
Learn more: https://socialcontemporaneo.com.br/4-laboratorio-experimentos/

LA USINA (Chascomús, Argentina)

La Usina is a cultural collective from Chascomús, Argentina, which has been working on the city’s development through collaboration and permaculture since 2010. They carry out the work through flows of non-monetary resources (4D), creating actions that promote cultural, environmental, social and financial results.
By applying Fluxonomy’s 4D lenses, it achieved an exceptional level of resource optimization, in addition to partnerships with universities, schools and international networks and demonstrating a remarkable ability to transform problems into solutions and its target audience into co-producers and co-activators.
Learn more: https://www.facebook.com/lausinacultura.chascomus

NODE ARTES VIVAS (Chile)

In 2020, around thirty cultural managers who are part of #NodoArtesVivas Chile participated in a technical consultancy with Lala Deheinzelin. The main objective was to apply Fluxonomy4D so as to create a common narrative among ten Chilean institutions, whilst promoting their services and cultural products.
The result of this process was presented at an international meeting held recently, with the participation of over 100 representatives of government institutions, regional theaters and cultural centers, such as The Shed, Théatre Vidy-Lausanne, International Federation of Arts Councils, FARO, International Biennial Association, On the Move, FarOFFa and Europe Dancehouse Network.
Learn more: https://nodoartesvivas.com/

Desirable New World gives me the cozy feeling that it is possible to do differently. It makes clear to me that the time to create the future is now - and shows that no one is alone since we dream together.

Paula Martini, researcher in Cultural Management (FGV)

Lala Deheinzelin

2017-08-22T22:46:56-03:00

Paula Martini, researcher in Cultural Management (FGV)

https://laladeheinzelin.com/testimonials/paula-martini-pesquisadora-em-gestao-cultural-fgv/

The book Desirable New World is a contemporary classic, presenting the best, most catching, most warning and fearless on the fundamental issue of how we will deal with the planet and our lives at this time of an unprecedented crisis.

Oswaldo Pepe, journalist

Lala Deheinzelin

2017-08-22T22:46:40-03:00

Oswaldo Pepe, journalist